Getting beyond the desktop
As a society, we have embraced mobile devices with great enthusiasm. For many people, a mobile
device is the first thing that they grab for when they wake up and the last thing they look at
before going to sleep. The behavioral changes that these feature-rich devices have stimulated are
transformational and affect how customers engage with brands, other customers, and with
multiple other aspects of their lives. These changes result in additional pressure on companies,
technology teams, processes, and budgets.
Today more than ever there is a need for a comprehensive mobile strategy. This strategy needs to encompass all of the ways customers interact with their brand from a feature-rich mobile optimized web experience, to mobile applications that allow for experiences that a mobile web experience simply cannot match, all the way to in store kiosk applications. As a leading technology solution provider, Moxie Group has extensive experience turning mobile strategies into reality in this rapidly evolving marketplace.